Founder (ID 1124)

• Alison Bell
  ABC Swim School Director
  Alison Bell

  Since founding ABC Swim School in 1985, I've been passionately dedicated to helping swimmers of all ages achieve their dreams — and I still love every moment of it! Watching our swimmers grow, learn, and succeed keeps my enthusiasm alive.

  In 2019, I teamed up with Tim Arundel to develop "SwimPix," a groundbreaking tool that has been embraced by major organisations like Swim England and Scottish Swimming. We worked together to seamlessly integrate SwimPix into their learn-to-swim programs, revolutionising how swimming education is delivered.

  Beyond that, I’ve created ABC Training — a comprehensive program designed to train new swimming teachers and deepen understanding of effective, inclusive teaching, especially for learners with SEND. Using SwimPix, our lessons are more engaging, inclusive, and fun for everyone!

  If you're passionate about making a difference in swimming and want to become a qualified instructor, I’d love to hear from you! Reach out to us at training@abcswimschool.co.uk for more information.

  My commitment is to inspire confidence, develop development, and deliver FUN, effective, and inclusive swimming lessons for all. Join us on this exciting journey!

  I was a National Artistic Swimmer and the National Coach for Artistic Swimming from 1989 - 1996 with various teams from the Age Group Squads, to Senior Squad level.

  My skills expand into writing & consultation on a few publications:

  • 'Make a splash' (2004 ASA Merchandising),
  • 'Teach Your Child To Swim' (2006 Usborne Publishing Ltd) and
  • 'The Young Swimmer (1997 Dorling Kindersley Ltd London).
  • SwimPix 2019 www.aswim.uk (2019) supporting an inclusive learning enviroment
  • 'Break it Down' teaching guide www.aswim.uk (2019- 2025 on going development)

  I was the National Coach for artistic swimming at:

  • The European Championships 1993 & 1995,
  • World Championships 1994,
  • Goodwill Games 1994,
  • Commonwealth Games 1994 with two Silver medals in Solo and Duet events and
  • Olympic Trial in 1995 and was
  • The National Development Officer for Synchronised Swimming 1995-1996.